Does reputation management have you seeing stars? What really makes for a great online review? I wish I could tell you that there’s a “one-size-fits-all” approach to online reputation management. The reality is that everyone digests online reviews differently. The woman who’s searching for a new doctor will be looking for different types of information
Humans are judgmental, but contrary to popular belief, being judgmental is necessary. You’d think your uploaded business photos are just a minor detail when someone stumbles onto your Google My Business listing. But when customers look at your business, they make a judgment call, automatically. Yes, No, or maybe. It’s an unpopular thing to admit
Salespeople are compulsive liars. Thanks to the post-truth age, it seems trust is in short supply. That’s the general attitude consumers have towards sales teams. The view that anything and everything out of a salesperson’s mouth is a lie. That they’re looking to swindle you, to take your money. But it’s not true. They’re not
Online reviews aren’t vital. “They’re not that big of a deal. We’re doing fine without them! I mean they can’t be that important, right?” It’s a common assumption businesses make. Online reviews are important but somehow they’re neglected and placed on the backburner. Some aren’t sure how to ask (or when). A few are too
Pick one, quick. Your company has just received a negative review. One where the customer says some pretty terrible things about one of your employees. Your employee is an all-star as far as you’re concerned. On the other hand, your customer may be right. Both your employees and customers expect you to pick a side.